I am not a big movie guy and have not even voted on any of these until the last couple of rounds. I also have to admit that I have not seen all of either of these franchises movies either although I am old enough that I saw the first SW movie in the theater while in high school.
Having put forth my lack of qualifications...
I voted MCU for really one reason only. I think they have done an amazing job of starting with separate character story lines and over time have dove tailed them into a single over-arching story line. At the same time most of them seem to stand alone as well. I can't think of any other series of movies that has done this.
By the same token, I think the biggest strength for SW in this poll series is the impact it had, especially the first releases, on American society. It became part of us over the years which I think is part of why people were so upset with the newer releases, they just did not stand up to the impact felt with the original three.
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